This May, Blue Faery: The Adrienne Wilson Liver Cancer Association proudly continues its award-winning Love Your Liver campaign, now in its fifth consecutive year. This life-saving, culturally tailored initiative raises awareness about liver cancer risk factors impacting Asian American and Pacific Islander (AAPI) communities.

Asian Americans are twice as likely as White Americans to be infected with chronic hepatitis B, the leading cause of liver cancer in this population. Foreign-born Asian Americans face even higher risks. The lack of early symptoms, coupled with language, stigma, and access barriers, makes liver cancer one of the most significant health disparities in this community.

Blue Faery is proud to announce the continuation of its annual Love Your Liver campaign during Black History Month, marking the fourth consecutive year of this impactful and award-winning initiative. This campaign aims to raise awareness about liver disease and cancer within Black/African American communities, who are 1.5 times more likely to develop liver cancer compared to the general population. 

Community members can understand their specific liver cancer risks through the Love Your Liver program and learn about proactive management strategies. Conditions such as type 2 diabetes and hepatitis C can lead to liver cancer, making education and early detection crucial for improving survival rates.

Love Your Liver helps raise awareness about liver cancer risk factors in the Hispanic community, as they are 2.5 times as likely to develop the disease compared with White Americans. Due to the high prevalence of fatty liver disease in the community, liver cancer continues to be one of the most significant health issues that Hispanic Americans face. Besides the stigma of liver cancer and fatty liver disease, Hispanic Americans also face language and cultural barriers and lack culturally appropriate educational programs. Love Your Liver delivers culturally relevant education about liver cancer risk factors, liver cancer surveillance, and treatments while offering hope.

Saturday’s National Non-Profit Day acknowledged the vital contributions of non-profit organizations to the nation and its economy through advocacy, resources, and education and prevention. 

Love Your Liver helps raise awareness about liver cancer risk factors in the Hispanic community, as they are 2.5 times as likely to develop the disease compared with White Americans. Due to the high prevalence of fatty liver disease in the community, liver cancer continues to be one of the most significant health issues that Hispanic Americans face. Besides the stigma of liver cancer and fatty liver disease, Hispanic Americans also face language and cultural barriers and lack culturally appropriate educational programs. Love Your Liver delivers culturally relevant education about liver cancer risk factors, liver cancer surveillance, and treatments while offering hope.

Patients, caregivers, health care professionals, friends and family are welcome, as well as members of the local community, to learn more about Together Facing Liver Cancer. The event will feature an expert panel with Fox Chase Cancer Center physicians discussing surgical options, genetic testing and clinical trials.

Black/African Americans are 50% more likely to get liver cancer than the general population, and incidence rates are climbing. The Love Your Liver campaign provides community members with convenient opportunities to learn more about their unique liver cancer risks and how to actively manage them. Type 2 diabetes and hepatitis C can both lead to liver cancer, so those in the Black/African American community who currently have or previously had one or both of those diseases are at higher risk for liver cancer. Both type 2 diabetes and hepatitis C are preventable and treatable, so education and early detection are vital to improving survival rates.

Love Your Liver Live, a Black History Month Community Event series, kicks off on February 22, 2024, at 7 p.m. ET with a live, virtual education workshop featuring Miriam Atkins, MD, a medical oncologist with multispecialty clinics in Georgia and South Carolina. The second live, virtual educational workshop will be on February 29, 2024, at 8 p.m. ET and features Gia Landry, MD, a hepatologist with Ochsner in Baton Rouge. These free virtual workshops allow community members to learn about relevant liver cancer risks and how to manage them from a trusted local physician.

Meet our campaign spokesperson Cuban-born American singer Jon Secada. With multiple Grammy Awards and 15+ million records sold, Jon is one of the best-selling Latin music artists of all time.